WayBack Burgers Partners with Certified Master Chef to Lead Menu Innovation Team

Wayback Burgers, serving delicious, fresh, never-frozen burgers and hand-dipped milkshakes amidst an atmosphere reminiscent of a hometown burger joint, today announced Chef Dale Miller, CMC, WGMC, AAC, will consult with the company’s research and development department on menu development and innovation. President of Master Chef Consulting Group, LLC, and one of only 69 Certified Master Chefs in the United States, Chef Miller will apply his culinary talents to create and further develop menu items that add another dimension to Wayback Burgers’ menu by combining on-trend and cutting-edge recipes using flavor variations that are approachable for consumers.

“We are pleased to announce the addition of Chef Dale Miller to the Wayback Burgers team,” said John Eucalitto, president, Jake’s Franchising LLC. “Chef Miller’s culinary expertise and experience, coupled with his creative approach and ability to meld his concepts with the Wayback Burgers brand persona, make him the perfect fit. We’re already thrilled with the options he’s created for our specialty Burger & Milkshake of the Month program, and we look forward to seeing everything that is to come in the future.”

Chef Miller is tasked with leading and consulting on menu development and ideation to create dishes that align with current trends, seasonality, and brand personality, while ensuring they can be duplicated operationally across Wayback Burgers’ 100 locations nationwide. His direction, thus far, has yielded creations including July’s All- American Burger and the Star Spangled Milkshake, which featured pop rocks for a fireworks effect, and August’s Southwest Tumbleweed Burger and Frosted Mojito Milkshake. He also helped create Wayback Burgers’ unique, limited-edition protein milkshakes – the Oreo Mud Pie Cricket Protein Milkshake, featuring Peruvian chocolate cricket protein powder, and the Jerky Milkshake, which replicates the taste of beef jerky.

“I was immediately intrigued by the Wayback Burgers concept, as the brand embraces the philosophy of well crafted craveable food and progressive culinary thinking,” said Chef Miller, president, Master Chef Consulting Group. “I look forward to working with the Wayback Burgers R&D team and bringing new and innovative twists to its already extraordinary lineup – from the creation of its Burgers and Milkshakes of the Month to new regular and specialty menu items.”

Wayback Burgers offers hand-made burgers, cooked to order, available as a single, classic double, triple, and triple triple (nine) patty, and rich, thick milkshakes made the old-fashioned way by hand, using only fresh milk and hand- dipped ice cream. Guests can enjoy their meals in an environment that hearkens back to a simpler place and time – when “customer service” meant something and everyone felt the warmth of the community.

Going “way” beyond the burger, Wayback Burgers offers crispy and grilled chicken sandwiches, veggie burgers, turkey burgers, fresh salads and delicious sides, including fries, onion rings, home-style chili and house-made chips, as well as its famous Burger and Milkshake of the Month.

About Master Chef Consulting Group, LLC

Master Chef Consulting Group, LLC specializes in assisting major foodservice corporations, retailers, chains, and independent restaurants to develop new and innovative culinary concepts, business strategies, and financial solutions for their business. Established in 1996, the company offers a full scope of expert culinary services including commercial menu and recipe ideation, product promotion, operating cost containment, to private events and corporate catering.

Chef Dale Miller, President of MCCG, is one of only 69 certified master chefs in the United States, is a Fellow of The Culinary Institute of America and Past Chair of the Alumni Council Board. He is an active member of the American Culinary Federation and its Honor Society, the American Academy of Chefs.

In addition to being a Certified Master Chef, Miller is among the less than 1000 Global Master Chefs (WACS) in the world, a recipient of the prestigious ACF National Chefs Professionalism Award, and a lifetime member of the elite Honorable Society of the Golden Toque, the highest acclaimed recognition a chef can receive in America.

For more information, visit http://www.masterchefconsulting.com.

About Wayback Burgers

Wayback Burgers is a Connecticut-based fast-casual franchise. Founded in 1991 in Newark, DE, Wayback Burgers currently operates in 25 states with over 100 locations nationally and internationally in Argentina. Wayback Burgers plans to open in 32 countries throughout the Middle East and Northern Africa, in addition to expansion plans in Argentina, Canada, Mexico, and Pakistan.

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